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Post by juthi52943 on Dec 23, 2023 21:47:17 GMT -6
SOME EXAMPLES OF INDICATORS As already mentioned, the Key Performance Indicators vary from time to time, depending on the company and the processes it intends to adopt. In any case, it is advisable to choose indicators that are detectable over medium-long periods, in order to make the data comparison more meaningful and to be able to extract. The most useful information Job Function Email List for the company. In the web marketing sector, the data relating to the traffic of a website, the number of views received by individual pages, the average time spent on them by users and the so-called bounce rate, the abandonment rate, are of considerable strategic importance. immediate of the pages. The audience segmentation tools are also very effective, to obtain important information on the geographical origin, age groups or income bracket of the customers who have made purchases. Particularly significant, is the information relating to the origin of visits to a site, to understand which communication channel is proving to be more effective and which, instead, requires improvements in the strategy.
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