|
Post by account_disabled on Dec 12, 2023 3:32:50 GMT -6
Does not require a credit card. Multi-Screen Attribution: Method Year Month Day On average, up to of marketing messages are received across monitors on a variety of devices. The concept of multi-screen (or in other words multi-screen) is not a new fashion term but a standard in modern marketing. Television no longer captures all viewers' attention, and advertisers' content is increasingly displayed on mobile devices. Contents The facts are: Single-device conversion share vs. cross-device conversion share: There are two so-called methods for cross-device tracking deterministic and probability-based probabilistic. Mobile devices are replacing laptops C Level Contact List and desktops. Mobile shopping is expected to grow by as much as 20% by 2020. new challenges for marketers. Tracking the path to purchase of customers using multiple devices (screens) becomes a critical activity. The fact is: the path starts on a smartphone, where it continues on a desktop, a laptop, where it continues on a tablet. In the path that starts with desktop laptop, continues on smartphone, continues on tablet. In the path to launch on a tablet, there is a path to continue on a desktop laptop. By far the most popular way to track transactions and reward publishers is based on , but as the number of devices in the average purchase path increases, the process of tracking transactions becomes increasingly inaccurate.
|
|