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Post by account_disabled on Feb 28, 2024 1:59:17 GMT -6
The CPL represents the amount spent on each person who showed interest in the service offered by the company during the campaign. To obtain this average, the investment made is divided by the number of leads generated during the defined period. It is worth remembering that, even if the deal has not been closed, what counts for this index is the interest shown, whether by filling out a form or requesting more information via email. The best solution is the one with a lower Jordan Mobile Number List CPL, as this means the company is generating a greater number of leads at the lowest possible cost. consistently, it is possible to determine, right at the beginning of a campaign, whether it will bring interesting results or not. Conversion rate A conversion is not just about making a sale. This may, in fact, be one of the objectives, however, it is possible to perform and measure conversions at all stages of the funnel . Obtaining this rate is crucial to understanding. Whether the defined strategy is really working as expected. There are different methods of calculating conversion rate depending on where you are along the funnel. Imagine you want to measure the performance of a landing page on your website with a form. To obtain the indicated KPI, simply divide the total number of visits to the page by the number of forms submitted. If the number of hits is interesting, but, in the end, the completed forms leave something to be desired, it is worth reviewing why a significant number of conversions are not carried out.
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